CenturyLink
While at Peter Mayer in New Orleans, some of my core responsibilities focused on versioning artwork across a wide range of media with the goal of keeping the art direction as consistent as possible. This experience has helped me immensely throughout my career and helped shape how I approach new creative challenges. CenturyLink was one of our largest clients and gave me my first insight into designing around regulation – something that would come in handy down the road as I entered the mortgage industry. Many of these pieces were printed hundreds of thousands of times, so the pressure was on to get it right and have a keen sense of detail.
CenturyLink Prism Holiday Mailer
Holiday themed direct mail piece focused on bundling CenturyLink's television service Prism TV.
Responsibilities Include: Art direction concepting in collaboration with copywriters and creative directors.
CenturyLink Retail Display
Various print collateral intended to drive customers to visit retail locations.
Responsibilities Include: Campaign build-out across tactics, versioning, layout adjustments, image retouching, file preflighting and prepress design.
CenturyLink Prism Mailer
Direct mail piece focused on bundling CenturyLink's television product Prism TV.
Responsibilities Include: Direct collaboration with art directors resulting in image retouching, versioning, layout adjustments, file preflighting and prepress design.
